A la Natural: Action Bronson, Clovis Ochin and the "Invasion" of Natural Wine in Samos

News travels fast. Sometimes, even faster than our own newsletters. Aegean Blue magazine recently published an article about "the invasion of natural wine," revealing our collaboration with two titans of the global scene: the rapper-chef Action Bronson and the "Godfather" of natural wine in Paris, Clovis Ochin.

But behind the headlines lies a story of friendship and shared philosophy that began years ago in the streets of Paris.

Clovis Ochin: The Godfather

To many, Clovis Ochin is the eccentric wine agent seen on social media. For me, our acquaintance goes back to 2007. Back then in Paris, Clovis was already a pioneer in trading natural wines long before the term became a trend. We connected instantly. We shared the same passion for pure taste, the honesty of the producer, and the energy hidden within a "living" wine. He is the man who bridged the gap between the underground wine scene and pop culture.

Action Bronson: When Vice met Natural Wine

If Clovis is the soul of the project, Action Bronson is its explosive energy. Renowned rapper, former chef, and host of the Vice hit show "Fck That's Delicious"*, Bronson is not just a celebrity who drinks wine. He is a connoisseur of flavour.

Our relationship was forged in Paris during the filming of the legendary Vice episodes. There, amidst culinary explorations and endless wine tastings, the idea of "A la Natural" was born. Action was looking for something authentic, something that vibrated at the same frequency as his music and his cooking.

CLOVIS OCHIN, NATURAL WINE EXPERT

Following an appearance on the Vice show Munchies, hosted by the renowned American rapper

Action Bronson, Clovis Ochin, a wine agent and co-owner of the wine restaurant and bar Yard,

became an unofficial representative of Paris's natural wines scene, playing a pivotal role

in their rise in popularity.

At present, Ochin, Bronson, Patrick Bouju, and Greek Chef & Winemaker Vassilis Alexiou

are preparing a new wine project on the Greek island of Samos

What is "A la Natural"?

"A la Natural" is not just a label. It is a concept. It is the idea that quality needs no makeup. It began with Patrick Bouju's meeting with Action and Clovis, and evolved into a brand encompassing everything from music to gastronomy. A prime example is Action's obsession with olive oil. Under the "A la Natural" banner, he released an extra virgin olive oil, believing (as we do) that "liquid gold" is the foundation of any serious gastronomic experience.

Samos at the Centre

When the time came to add a Muscat to Action's collection, the choice was clear. They wanted a wine from the myth. From the birthplace of Hera. From Samos. Our goal was to fill Action Bronson's collection with a Muscat that reflects the madness, the intensity, and the truth of our island. A wine that can stand alongside his olive oil and his dishes without losing its character.

This collaboration is not just marketing. It is proof that the Natural Wine of Samos now has a seat at the tables (and in the glasses) of the most influential people in global gastronomy.